Role overview
About this role
<br /> <p>The Emirates Group is a highly profitable business with annual revenue of approximately US$ 15.6 billion and over 45,000 employees. The Group comprises of dnata, the fourth largest combined air services provider in the world and Emirates, the Group's rapidly expanding and award winning international airline. Emirates global network now sees it flying to over 121 destinations across 6 continents, operating a modern fleet of over 170 wide-bodied aircraft. Today the airline has orders worth over US$ 84 billion for 233 more of the latest aircraft, with plans to operate to many more destinations in the months and years ahead. Essential to our continued business success as we expand will be the on-going employment of high quality people to join our multi-cultural team of over 167 nationalities. <br /> <br />Dubai, a tourism centre and modern cosmopolitan city with high standards of healthcare, education and leisure pursuits for residents offers those we hire one of the most desirable lifestyle locations in the world. In addition to lifestyle and tax free salary benefits, the Emirates Group also offers professional development opportunities to help employees develop new skills and grow their careers successfully. Discover your future!<b> <br /> <br />The Position:</b> </p><p>As Advertising Officer you are required to support the businesses and brands that comprise the EK Group in developing implementing and maintaining an effective Internet Communications strategy. The job holder will work as part of the <b>Internet Communications Unit</b> and with suppliers on project deliverables ensuring that deadlines are met, work is produced strictly to brief and that new projects are initiated in line with the corporate strategy. </p><p>You will be accountable for the following areas: </p><p><b>Web Site Development</b> </p><p>To help develop, build, and update the Group web sites including integration with existing and legacy systems and applications. To scope and implement integration of new initiatives and new systems into existing sites. To content manage the Group's web environment and to develop workflow to allow the business areas to update their own content while retaining overall control within Corporate Communications. </p><p>To develop relationships with external and internal suppliers in order to provide the group with the best service in terms of brand management, functionality, cost effectiveness and time. To research the integration of new technologies and their commercial viabilities with regard to the existing and future group sites. </p><p><b>Internet Advertising</b> </p><p>To deliver the Internet marketing communications needs of a cluster of brands within the EK Group. This includes the production of both tactical and corporate creative via lead agencies or internal resources and the planning/buying of internet/broadband media. Additionally this will involve support activities for sponsorships and promotions. </p><p><b>Agency liasion</b> </p><p>To provide a daily, even hourly, contact point for our roster for 95 agencies involved in internet communications across the world. To supply agencies with tools, materials, templates, creative and case studies in order to develop world class online advertising. To act as a filter and approval point for Manager Internet Comms to ultimately approve all online branding. </p><p><b>Project Management</b> </p><p>To exercise quality control over all online content and advertising presented to the Group. To ensure that the brief has been fulfilled, that it follows the companies agreed visual standard and that the advertising meets the high standards of the organisation. This applies to the strategy, visual and copy content of the advertising or online presence. Creativity, technical functionality, suitability for purpose, accuracy of information, grammar, spelling and political correctness are all important. To exercise cost control over creative, production and media costs, ensuring all costs are interrogated and that suppliers deliver good value for money. This includes working with media planning to ensure that the most appropriate, cost effective media is chosen in order to achieve maximum impact among the selected target audience. </p><p><b>Virtual Agency & EmPower</b> </p><p>To support MIC in nurturing the virtual agency concept across Corporate Communications and the Group. To leverage web-based systems to improve process flow, creative share, management tools and cost efficiencies. To play an active part in developing the dept. website - www.emirates-empower.com - to ensure we tap into world class agency resources at competitive prices. To ensure EmPower is populated with most recent creative and media projects, including examples of best practice, useful research and communications articles. </p><p><b>Presentations and internal communications</b> </p><p>To leverage web-based systems and Powerpoint to support MIC, VPA and selected Advertising Managers to develop powerful and compelling presentations and online newsletter content for internal clients and the agency roster. This includes Commercial, Corp Comms, key business unit internal presentations, Showcase and EmPower newsletters as well as all online newsletters within the ICC client grouping. To produce technical interactive presentations in CD format for Group businesses and senior management. To research innovations within the e-business environment and apply where appropriate as online marketing solutions. </p><p><b>Content Management</b> </p><p>To content manage Group web sites via the Tridion Content Management System. This involves continuous client briefing, sourcing material and content, ensuring consistency with brand marketing objectives and visual standards. Technical expertise is required to programme and rewrite code that supports the pages and to optimise all material for web usage. </p><p><b>MediaPlanning</b> </p><p>Support MIC in improve the quality of online media planning and buying both internationally and locally throughout the network across the Group. To develop media plans for smaller EK markets, small to medium sized clients accounts and all internal communications projects. </p><p><b>Corporate Identity</b> </p><p>To support MIC and VPA in managing the protection, development and rollout of a group of brands across all online customers touch points. This includes the development and evolution of brand and advertising guidelines, dissemination to, and engagement with, our agency partners and staff, approval of all brand usage across the full gamut of online media, including web kiosks in Airports, Inflight environment, internal portals, corporate offices and retail outlets. </p><p><b>ICU Projects</b> </p><p>To support MIC, VPA and Advertising Managers with ad hoc internet projects such as technical reviews, Mercator support and recharge issues, infrastructural audits such as connectivity and laptop support. </p><p> <br /> <br /><b>Salary & Benefits:</b>We offer an attractive tax-free salary, paid in Dirhams, the local currency of the UAE. The Dirham is linked to the Special Drawing Right of the International Monetary Fund. It has been held constant against the US dollar since the end of 1980 at a mid-rate of approximately US$1= Dh3.66. Besides travel benefits normally associated with an airline, more information on employee benefits is available within the 'Working Here' section of this site. By viewing the 'Dubai Lifestyle' section in the site you can also consider the benefits of Dubai as a location to live and work in. <br /> <br /> <br /><b>Experience and Qualifications:</b> </p><ul> <li>Degree Holder with a minimum of 4 years experience as an Account Manager in an international interactive agency with a minimum of 3 years' experience in the service / travel industry, preferably an airline. </li><li>Experience of managing offline marketing activities. </li><li>A qualification from a professional marketing institution such as the Chartered Institute of Marketing would be an advantage as would a professional qualification in the Market Research Discipline. </li><li>Must be an experienced Internet communications professional with at least 5 Years experience in Internet communications, either within an advertising agency or on the client side. Must have strong media planning skills and a sound understanding of the internet. Supervisory experience is a distinct. </li><li>Must have experience of developing advertising briefs, formulating and implementing annual budgets and activity plans and executing major international internet communication campaigns, integrated with ATL activities (including TV, Print, Radio, Cinema, DM, e.t.c.) </li><li>Additional The post-holder must be able to articulate clearly and concisely in both the written and spoken form. Excellent (English) communication skills are of paramount importance and the job holder must be able to assimilate, interpret and communicate complex information quickly and effectively. Knowledge of Arabic is desirable, as is knowledge of any other languages of the Emirates' network. </li> </ul> <p> <br /> <br /><b>To Apply:</b>To express your interest in the above vacancy please apply on-line by clicking below, and complete our application form. We will then consider your application and contact you should we wish to shortlist you for an interview. Should you not receive an invitation for an interview within 5 weeks please assume that on this occasion you have been unsuccessful. We will retain your details for 12 months unless advised otherwise and re-consider you for future opportunities as they arise. Please also note that if you are not shortlisted you can also update your application at anytime and apply for other opportunities. Thank you for your interest in a career with the Emirates Group. </p> Please click the Apply now button and search for reference:AO/FA/21057