Digital Marketing Manager (B2B)

<p>Our sister-company, IDGateway, is seeking a Digital Marketing Manager who is capable of creating their own ideas and take responsibility of projects, seeing them quickly come to life.</p> <p>IDGateway provides online software solutions which help employers background-check their new employees and keep their workplaces safe from “insider threats”.  They operate in a dynamic market whereby the changing security landscape results in changing customer-needs – and the need for innovation in their platforms to stay ahead.</p> <p>Right now, IDGateway have a brand new role for an Digital Marketing Manager to join them as its sole marketeer, to help expand the business through customer acquisition, customer retention and the proliferation of brand advocacy.  As a boutique technology business, their primary channels for communication are digital, so they are looking for a digital marketing specialist with proven skills across social media, digital communications and the marketing of web or app-based services.</p> <p>This is a very hands-on role, which will require the Digital Marketing Manager to <em>personally</em> deliver the full spectrum of marketing activity, from working with the Directors at a strategic level, to fulfilling all operational tasks (eg content creation and managing our digital channels day-to-day).  The role demands a highly creative and ambitious person who sets big goals for themselves and takes personal responsibility for the execution of their ideas.</p> <p>IDGateway is seeking to drive-up the number of employers using its software platforms, increasing subscriber-numbers through direct marketing and also through the development of channel-partner relationships.  Their ideal candidate will have experience of marketing both directly to end users as well as to intermediaries who may wish to weave their solutions into their own services.</p> <p>It is likely that you will be degree qualified and will have academic or professional qualifications in a marketing or similar discipline,  Furthermore, it is likely you will have at least 5 years’ experience as a digital marketing specialist and will during that time have repeatedly proven your skills in:</p> <ul> <li>delivering product websites</li> <li>establishing social media followings</li> <li>building brand advocacy</li> <li>tracking marketing prospects through multi-layers marketing campaigns</li> <li>using design, automation and analysis tools such as DotMailer, Google Analytics, Google Tag Manager, AdWords, LeadForensics (or similar), Adobe Photoshop, Lumen5, WordPress, and Buffer (or similar)</li> <li>implementing surveys and analysing feedback to fuel innovation in the business</li> <li>creating marketing plans and budgets, and reporting progress upwards against these plans</li> </ul> <p>You will also be a talented wordsmith, able to create vibrant content and provide copy for blogs, articles and tactical marketing campaigns, as and when required.</p> <p>This is a high-profile opportunity, reporting directly to IDGateway’s Board of Directors with full autonomy and accountability for our marketing outputs.  They want to hire someone who can grow with the business and be a key part of our management team, going forwards.</p> <p>The role is based at Farnborough Airport (Hampshire) with office hours from 8.30-5.30 Monday to Friday.  As well as comprehensive salary and benefits package, IDGateway offer the opportunity for some homeworking and flexible hours after your first 6 months in the business.</p> <p>Interested?  Please apply today.  We look forward to hearing from you!</p>