Role overview
About this role
<p><strong>Aerobility is a leading disabled flying charity, based at Blackbushe Airport near Camberley on the Hampshire Surrey border. Aerobility uses the challenge of flight and exposure to aviation as tools for improving the lives of those with a disability.<br /> <br /> Aerobility gives anyone, with any disability, the chance to fly and to participate in aviation.<br /> <br /> Aerobility operates adapted aircraft, supporting equipment and specialist instruction. It also provides subsidised training to ensure access for all. The charity acts as a representative body for disabled aviators, working with regulators and the aerospace industry to promote access and awareness.<br /> <br /> With a diverse range of services, including flight training and ground-based education programmes, the organisation works with over 600 people with disabilities every year.<br /> <br /> Aerobility delivers it services with a small staff team and a larger number of volunteers.<br /> <br /> The role of Communications Manager is to ensure all Aerobility activities are communicated to internal and external audiences both in a timely and appropriate manner and the role will report to the Head of Marketing, Fundraising and Communications<br /> <br /> <br /> The roles responsibilities will include but are not limited to:</strong></p> <ul> <li><strong>Co-ordination, Management and development of the organisation’s Communications schedule & Content Generation</strong></li> <li><strong>Undertake the necessary research to prepare all Communications content, prepare content and adapt as necessary and appropriate for each channel& write and edit copy for the websites, advertisements, emails and other promotional content.</strong></li> <li><strong>Publish content as necessary on Aerobility’s channels. & maintain an interactive social presence with the focus being on engagement, exposure and building relationships.</strong></li> <li><strong>Achieve audience growth targets, management of media channels, interact with Aerobility audiences and audiences of other Social Media profiles to generate engagement & increase brand awareness, followers, likes and meaningful interactions across all social media platforms.</strong></li> <li><strong>Produce monthly reports, communications performance & competitor activity</strong></li> <li><strong>Work with the Head of Fundraising, Marketing & Communications to set and implement the social media and communications strategy to raise Aerobility’s profile, enhance its reputation and connect with external stakeholders.</strong></li> <li><strong>Stay up-to-date with trends in technology as well as developments and changes in social media algorithms.</strong></li> <li><strong>Horizon scan for forthcoming communications developments. relationship Management</strong></li> <li><strong>You will also need to develop, maintain and leverage relations with journalists from national, specialist and trade publications as well as develop and manage relationships with communications suppliers such as agencies and designers</strong></li> </ul> <p><strong>Requirements:</strong></p> <ul> <li><strong>Proficient in the use of all main social media channels especially Facebook, Twitter, Instagram, Linked In, YouTube, Pinterest, Snapchat.</strong></li> <li><strong>Proficient in the use of graphic design and video editing software.</strong></li> <li><strong>Organised, including the ability to plan ahead.</strong></li> <li><strong>Effective copywriting skills and awareness of appropriate tone with different audiences.</strong></li> <li><strong>Social media analytics, metrics and reporting experience.</strong></li> <li><strong>A strong understanding of nuances and audience behaviour of each social platform and knowledge on how to best optimize for each channel.</strong></li> <li><strong>Ability to work unsupervised.</strong></li> <li><strong>Right to live and work in the UK</strong></li> </ul>