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A business where time is money

An engineer by trade, Robert Wills is the owner and founder of Canada’s Airstart. The company supplies spare parts for the world’s commercial airlines, MRO and leasing firms – and a quick turnaround is critical for all

4 February 2015 6 min read
<p><img alt="Robert Willis - WW 20150331" src="/getasset/2a734b59-04c4-4587-a33e-e25c0bbef1e3/" /></p>

<p>An engineer by trade, Robert Wills is the owner and founder of Canada’s Airstart. The company supplies spare&nbsp;parts for the world’s commercial airlines, MRO and leasing firms – and a quick turnaround is critical for all.</p>

<p><strong>Have you always been&nbsp;interested in aviation?&nbsp;</strong></p>

<p><em>Ever since I can remember, I&nbsp;played with airplanes, built&nbsp;models of airplanes, flew and&nbsp;usually crashed said models. I&nbsp;was that kid that should have&nbsp;been on the soccer field on Sunday&nbsp;mornings, but was at the&nbsp;local airport with my dad spotting&nbsp;and filming the McDonnell&nbsp;Douglas DC-8s, Boeing 707s and&nbsp;Lockheed Tristars.</em></p>

<p><strong>Tell us about your career</strong></p>

<p><em>I had always wanted to be a pilot,&nbsp;but I grew up in the middle of the&nbsp;first oil crisis, and common sense&nbsp;took over. “Why be a pilot?” I&nbsp;said to myself. “There won’t be&nbsp;airplanes in 30 years, as there&nbsp;won’t be jet fuel in 30 years. Pick&nbsp;a job that will pay the mortgage.”</em></p>

<p><em>So I went to school to become a&nbsp;professional engineer and had a&nbsp;relatively gratifying career designing&nbsp;highways, urban systems&nbsp;and airports. Not long after that I&nbsp;decided to get my private pilot licence,&nbsp;fell in love with flying,&nbsp;and left my job as an engineer to&nbsp;become a bush pilot in Northern&nbsp;Canada. I did that for several&nbsp;years. On a ski vacation I ran into&nbsp;a Cathay Pacific 747 pilot at the&nbsp;pub at the bottom of the mountain.&nbsp;He convinced me to apply&nbsp;to Cathay, saying my flying experience and training as a professional&nbsp;engineer was just what&nbsp;they were looking for! Well into&nbsp;the application process they told&nbsp;me I was three months too old to&nbsp;be considered as a pilot. That&nbsp;was my cue to try to stay in aviation&nbsp;but perhaps not as a pilot.</em></p>

<p><em>After moving around in management&nbsp;at FedEx, I founded Airstart&nbsp;in 2000 and we now proudly&nbsp;support over 75 airlines, maintenance,&nbsp;repair and overhaul and&nbsp;leasing companies.</em></p>

<p><strong>How do you remain competitive&nbsp;in such a crowded market?</strong></p>

<p><em>In a recent survey, our customers&nbsp;said they were impressed with&nbsp;how quickly Airstart responds to&nbsp;their queries, whether they require&nbsp;a component for a grounded&nbsp;aircraft, status on an order, request&nbsp;for an expedited&nbsp;turnaround time for a critical&nbsp;component, or just simple information&nbsp;or perhaps a referral to&nbsp;another service provider. The&nbsp;aviation industry is unique in&nbsp;that every second counts. The&nbsp;total cost of a&nbsp;grounded aircraft&nbsp;can be in the hundreds of thousands&nbsp;of dollars per day for an&nbsp;airline, so there is no messing&nbsp;around and no time to mull&nbsp;things over during a coffee break.</em></p>

<p><em>When I started the company,&nbsp;Airstart was the only company&nbsp;that I was aware of that used a&nbsp;system on smart phones for instant&nbsp;replies to its customer base&nbsp;– regardless of the time, day or&nbsp;night. During our early days I&nbsp;was able to master the art of waking&nbsp;up on the first ring of our&nbsp;AOG [aircraft on ground] mobile&nbsp;phone and sound wide awake at&nbsp;3:00am. In addition, our inventory&nbsp;is excellent. We stock practically&nbsp;every in-demand part for&nbsp;the fleets we support, and due to&nbsp;our forward stocking locations,&nbsp;the part can be delivered in&nbsp;hours, sometimes minutes, to locations&nbsp;around the world.</em></p>

<p><strong>What does a typical day involve?</strong></p>

<p><em>I would love to say “my day starts&nbsp;when…” and “ends with” but in&nbsp;this industry calendars and clocks&nbsp;melt into one another and you&nbsp;find yourself immersed in aviation from the moment you wake&nbsp;until the moment you drift off, always&nbsp;in discussions, email, BBM,&nbsp;Whatsapp, whether in the boardroom&nbsp;or at the dinner table. Typical&nbsp;days involve a healthy dose of&nbsp;routine, combined with new customer&nbsp;pitches for component support,&nbsp;marketing updates (we display&nbsp;and attend roughly 10 trade&nbsp;shows per year – each with a different&nbsp;theme), pricing strategy sessions,&nbsp;and always inventor acquisition&nbsp;meetings, daily – whether it&nbsp;be bidding on an aircraft for leasing&nbsp;or part-out – or purchasing the&nbsp;rotable /consumable inventory&nbsp;from an airline that has just&nbsp;changed fleets or liquidated. I try&nbsp;to stay fit by engaging in Canada’s&nbsp;national pastime – ice hockey.</em></p>

<p><strong>What are the most enjoyable&nbsp;aspects of your job?</strong></p>

<p><em>For sure, being able to interact&nbsp;with hundreds of people every&nbsp;month that share one common&nbsp;passion – everything aviation.</em></p>

<p><strong>The least?</strong></p>

<p><em>This is an all-consuming business&nbsp;we work in and it is difficult to disengage.&nbsp;On more than one occasion&nbsp;I have dropped my BlackBerry&nbsp;from a ski lift while on vacation&nbsp;with my family. Work-life balance&nbsp;can sometimes be a mirage.</em></p>

<p style="box-sizing: border-box; position: relative; word-wrap: break-word; margin: 0px 0px 0.8em; padding: 0px; border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 15.1999998092651px; font-stretch: inherit; line-height: 21.2799987792969px; color: rgb(77, 77, 77);"><em style="box-sizing: border-box; position: relative; word-wrap: break-word; margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit;"><strong style="box-sizing: border-box; position: relative; word-wrap: break-word; margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit;">Looking for Maintenance, Repair and Overhaul&nbsp;roles in&nbsp;aerospace? Check out our listings online by&nbsp;<a href="http://jobs.flightglobal.com/jobs/maintenance-repair-and-overhaul/">CLICKING HERE</a>.</strong></em></p>

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